Latoya Shambo Web Development Project

The web development project for latoyashambo.com aimed to redesign the existing website for LaToya Shambo, the founder of Black Girl Digital. Our objective was to highlight:

• LaToya’s services and expertise in influencer marketing and diversity in leadership
• Keynote speaking engagement opportunities
• Provide a platform for women to connect and share experiences related to courage through the site’s forum and blog.

1. Redesigned Website: I delivered a professional, upbeat, and visually appealing website that aligns with LaToya’s brand identity. The new site includes about 12 custom pages, including an about, services, forum, contact page, 404, and more. The design and functionality were optimized to provide an informative and seamless user experience.
2. Audience Engagement: The website effectively targets two main audience segments: women interested in personal and professional development and corporate executives. It provides tailored resources and solutions to engage both audiences and foster their growth and engagement. The private forum and blog feature allows users to connect and share experiences.
3. Content Management System Migration: We successfully migrated the website’s content management system from Wix to WordPress.org. This migration allowed for greater flexibility, scalability, and customization options, enhancing the overall website management experience and user experience.
4. On-Page SEO Implementation: The project included on-page SEO for the website. This optimization process aimed to improve the site’s visibility in search engine results, driving organic traffic and enhancing its discoverability. Implementing SEO best practices improved the website’s rankings and increased its reach to the target audience.

The web development project for latoyashambo.com made a significant impact on LaToya Shambo’s online presence and audience engagement. The redesigned website captures visitors’ attention with its professional and visually appealing design, effectively showcasing LaToya’s services and expertise. The improved user experience ensures visitors can easily navigate the site, find information, and engage with her content. The content and resources tailers to the specific needs of both of her audience segments, fosters trust and engagement within these communities.

The migration to WordPress.org as the content management system brought greater flexibility, scalability, and customization options. This enhanced website management capabilities and streamlined content updates. Furthermore, the implementation of on-page SEO strategies improved the website’s visibility in search engine results, driving organic traffic and increasing brand exposure. Overall, the web development project successfully positions LaToya Shambo and by extention Black Girl Digital for growth in the digital landscape, attracting and engaging the target audience while establishing a strong online presence people can trust.