Kamille Cooper
Digital Marketing & Streaming Media Professional
She / Her / Hers
+ Years Marketing Experience
The Career
Passionate about innovative strategy & storytelling, helping brands drive customer loyalty through retention and enhancing the multicultural user experience through authentic messaging marketing tactics
Showtime Networks Inc.
(Paramount Global)
September 2018 – Present / New York, New York
Sr. Manager, Digital Marketing—Special Projects
November 2021 – Present
Multicultural Unit Strategist
October 2020 – Present
Sr. CRM Manager, Marketing a Media
October 2020 – November 2021
CRM Manager, Digital Media
September 2018 – October 2020
- Developed recruitment strategy for consumer research panel increasing sign-ups by 580%
- Managed multi-channel campaign that boosted retention of an underperforming cohort and reduced churn after season finale of popular series including Shameless and Dexter: New Blood achieving 23%+ lift in retention within 60 days
- Drove record-breaking 64% conversion rate from free trial to paid subscribers from 2021 Black History Month campaign higher than direct billing benchmark
- Identify and leverage foundational projects that drive business and brand goals including LinkedIn social media strategy playbook and industry award submissions
- Led internal campaign to share the voices and stories of SHOWTIME including Kevin Garnett and the Flatbush Misdemeanors cast while continuing to expand the brand voice
- Provide campaign guardrails for culturally provocative and sensitive content
- Leveraged subscriber intelligence and 1st party data to create and test targeted audience segments for timely messages
- Built targeted audience segments for use across paid media managing audience requests and coordinate flighting with Paid Media team and external agencies
- Developed Showtime’s first Pay-Per-View CRM campaign via email and push notifications to drive purchases and tune-in
Marketing & Media Consultant
June 2011 – Present / New York, New York
Freelance Digital Marketing & Brand Support
- Built brand and digital presence with web design, logo design and marketing material for brands including She Did That. documentary and Black Girl Digital agency
- Oversee event production & execution including securing monetary & in-kind sponsorships
Tough Mudder
March 2016 – December 2018 / Brooklyn, New York
Project & Database Manager (contract)
November 2018 – December 2018
Senior eCRM & Email Marketing Associate
December 2017 – August 2018
Email Marketing Associate
March 2016 – December 2017
- Managed, developed, and optimized all lifecycle and adhoc email marketing programs
- Organized, maintained and supervised email calendar across all product lines including segmentation, personalization & production of 2.2 million weekly sends
- Converted manually deployed 15-part email series to automated program to increase efficiency and improve targeted segmentation to both national and international audiences
- Drove targeted campaigns to cross-sell and up-sell new and existing product lines to customers which generated over $34K in new and up-sell sales in a 4-month period
- Ideated, problem-solved and monitored, in partnership with tech-leads, to orchestrate mar-tech changes and company wide platform updates/upgrades
xoNecole
(Will Packer Media)
March 2014 – January 2016 / New York, New York
Marketing Coordinator
- Partnered in the rebrand of Necole Bitchie, a celebrity gossip site, to xoNecole, a lifestyle site for millennial women of color by developing the brand’s style guide, logo and website
- Collaborated with stakeholders and partners on creation of marketing collateral and digital assets including social media graphics, marketing decks and paid media advertisements
- Managed event operations including meetings with potential investors and company launch party—garnering celebrity attendees and over 30+ sponsors with no budget
Epiq Systems
May 2014 – January 2016 / New York, New York
Marketing Coordinator
- Prepared and maintained marketing reports, expenses, and company bios
- Produced 40+ events including venue research, soliciting proposals & invite distribution
American Cancer Society
March 2014 – January 2016 / New York, New York
Special Events Coordinator (Contract)
- Help build record breaking attendance of 60k and $3.1MM in donations for annual walk
- Assisted with set up, volunteer management and support during Making Strides walk
VIBE Vixen
(VIBE Magazine)
June 2011 – January 2013 / New York, New York
Writer / Social Media Assistant (Contract)
- Developed strategies for Twitter, Tumblr & Pinterest to expand reach and engagement
- Pitched and provided original content reporting on fashion, beauty, lifestyle and interview
Education
Baruch College; B.A, Corporate Communication
New York University; M.S, Integrated Marketing
CRM + Digital
Marketo, Mailchimp, Movable Ink, Live Clicker, IBM Watson Marketing Automation (formally Silverpop), Salesforce CRM, Salesforce Marketing Cloud, Adobe Omniture, Google Analytics, Google Ads, Facebook Ads Manager, WooCommerce, Shopify, HTML + CSS Markup,
Creative + Essentials
Adobe: Photoshop, Dreamweaver, InDesign & Illustrator; Canva, Procreate, Microsoft Office: Access, Excel, PowerPoint, Word, Outlook; Google Suite, Jira